[13:09] Creativity With a Standard: The CASE Framework — Kenny’s CASE framework (Creative, Authentic, Strategic, Emotional) is less a formula and more a standard of care. It reflects how he leads teams and how Levi’s pursues excellence. These brand leadership principles help Levi’s build stories that feel honest and emotionally anchored, whether for global launches or community-led brand initiatives.
[16:39] Personalization That Feels Human, Powered by AI — Kenny shares how Levi’s uses data and AI-powered personalization to speak to customers in a way that respects their individuality. It supports timely recommendations, better creative choices, and more thoughtful journeys across channels. For Kenny, AI in consumer marketing is not about shortcuts but about freeing teams to focus on the creative and cultural work that genuinely matters to the target audience.
