And the campaign isn’t slowing down. Herran said viewers can expect some advertising moments on the way in Netflix’s upcoming Christmas NFL games. Plus, Google is rolling out a special surprise on Dec. 25 in honor of the show, which Herran teased that he was “very excited” for.
“When you co-create together, you have a real opportunity to be part of the cultural zeitgeist and move that forward and be something that the fans feel really good about, and that adds value to their viewing experience,” Herran said. “That’s a rare thing to be able to do at this scale, in that many markets, and see the positive response of all the fans.”
