After years of building ad businesses, retailers are now looking to scale their ad ambitions, which requires bigger brand budgets from marketers and new ways for commerce media companies to work together.
At Ascendant Network’s Showcase event in New York, retailers pitched their offerings in a series of 30-minute presentations that gave marketers a look at their ad products and audiences.
Executives from Home Depot, Albertsons, Instacart, DoorDash, Dollar General, Macy’s, PayPal, and more made the case that their data, products, and audience differentiate themselves from giants like Amazon and Walmart, which did not present at the event.
