Kiernan did not respond to a request for comment. Representatives for the combined holding company, Omnicom, declined to comment.
Florian Adamski, who became CEO of Omnicom Media Group in 2021, will helm the newly consolidated media operations, which is now being referred to as Omnicom Media (sans “Group”).
The division will house six media agencies, according to a LinkedIn post from Adamski: OMD, Hearts & Science, and PHD from the Omnicom side, as well as UM, Initiative, and Mediahub from the IPG side. Commercial delivery will be managed through three organizations: Omnicom Media Investment and Outdoor Media Group from the Omnicom side, and Kinesso from the IPG side. Acxiom, the data powerhouse acquired by IPG in 2018, will also slot under the Omnicom Media umbrella, as will Annalect, an Omnicom data firm.
Omnicom Media will also oversee a handful of specialized service organizations including Omnicom Media Health, financial services organization Ptarmigan, cloud consulting group TRKKN, Optimum Sports, entertainment and sports firm Fuse, and influencer shop Creo.
Leadership of Omnicom Media will primarily be made up of executives from the former Omnicom Media Group. Exceptions include Justin Wroe, who will be chief commercial officer and was previously the U.S. CEO of IPG Mediabrands. Daniel Fox, IPG Mediabrands’ chief investment officer, and Jonathan Rigby, its chief strategy officer, will take on the same titles under the new Omnicom Media banner.
Read Kiernan’s full email to staff below:
Hello everyone,
I have been giving this moment a lot of thought now that we are at the starting line of our next chapter. In an industry built on incredible talent and powerful capabilities that drive growth for clients, we will be a powerhouse! And as excited as I am for what’s ahead, I am also filled with gratitude and pride as I reflect on how we’ve grown together as a team and how far we’ve come.
As you will have seen from recent updates, our coming together as Omnicom Media brings change, including new leadership in Florian Adamski. I’ve spent considerable time with Flo over the last few months and have seen firsthand how he’s embracing this opportunity with care and dedication. He is intensely client-focused, understands how critical our teams are to success, and has a thoughtful and strategic approach. We will be in good hands.
