September is Fashion Month, as designers hit the runways in New York, London, Milan and Paris, and magazines like Vogue release their “September issues,” highlighting the latest trends with models and celebrities.
JCPenney is marking fall fashion in its own way with “The Other September Issue,” featuring actual teachers as models wearing affordable and stylish clothing available at the retailer.
The issue introduces the brand’s new campaign, “Everyone Deserves a Better Deal,” debuting on Sept. 16. Marisa Thalberg, chief customer and marketing officer of JCPenney parent company Catalyst Brands, calls this “the next evolution” of the retailer’s “Yes, JCPenney” platform, launched in April 2025 to promote affordable, accessible fashion while pushing back on fashion industry norms.
