“This campaign marks a deliberate shift in how we’re showing up in culture,” Kristin Patrick, chief marketing and digital officer at Marc Jacobs, told ADWEEK at the time. “It really is critical that we flip the script on just traditional campaigns. This is a new creative system for the brand, designed to operate like modern content and storytelling.”
Marc Jacobs joins brands like Maybelline, P&G, and Crocs in creating original microdramas that resemble Hollywood movies and TV series to cut through traditional advertising.
