Oura has grown quickly in the wellness space. Just three years ago, 95% of Americans had not heard of it, per the brand, but it’s since been worn by everyone from Gwyneth Paltrow to Prince Harry.
In May, it released the Oura 5, which it says is the smartest ring on the market. Updates added features including an AI-powered glucose monitor and live exercise tracking, expanding the ring beyond its original purpose of sleep tracking.
Last week, the company said it was pausing its plan for an initial public offering (IPO) due to market uncertainty.
