Later this year, that ecosystem will extend even further. 11:11 Media is heading into production on a new comedy-forward culinary series starring Hilton, designed as a digital-first format featuring celebrity guests and built with brand integration in mind.
“We’re not just creating ads, we’re bringing McCormick into an always-on Paris Hilton ecosystem,” Moretti said. “Whether it’s Paris cooking in the kitchen with her kids or serving chicken nuggets with caviar and McCormick seasonings at Coachella, these are authentic moments that are part of her daily life.”
