Possible, the Miami-based media and marketing conference that first made a splash with an Elon Musk keynote in 2023, is entering its fourth year with a larger physical footprint, thousands more attendees, and a fresh partnership with YouTube to extend its content online.
Organized by Beyond Ordinary Events, acquired for a rumored $40 million in 2024 by Shoptalk owner Hyve Group, the conference is expected to draw around 6,800 attendees from April 27 to 29—up about 25% from last year’s count of 5,441. Though the company wasn’t able to share the 2026 split, last year’s attendee list consisted of 30% brand marketers, 22% ad agency reps, 32% tech vendors, and 14% media company insiders.
