Heading into Black Friday, Amazon told ADWEEK that its increased engagement was also bringing in more advertisers.
For its 2025 Black Friday programming, Prime Video saw a 40% increase in advertisers across categories, including CPG, retail, automotive, travel, and entertainment. In addition, non-endemic advertisers grew nearly 50% year over year.
This year’s group of advertisers included brands such as Google, Poppi, Meta, LEGO, and Oral-B running deals throughout the day. Meanwhile, Disney’s Avatar: Fire and Ash also took over Prime Video’s NBA studio.
