After a successful first season streaming the NBA, Amazon’s Prime Video has now turned its attention to NASCAR. And though it’s just the company’s second year as a media rights holder for the racing league, it’s already driving significant outcomes.
Logitech is one brand that is capitalizing on its partnership with Prime Video, ADWEEK has learned.
According to internal Amazon data from Logitech’s first year as a sponsor, the company saw a twofold increase in branded searches for NASCAR on Prime race days. Furthermore, Logitech’s 2025 campaign resulted in a 73% increase in purchase rate among NASCAR on Prime viewers exposed to its products.
