Michelle St. Jacques, Molson Coors
What changed? Not quite a CMO move, but it was still big industry news when Molson Coors announced that Michelle St. Jacques would exit her role as chief commercial officer in late 2025 as part of a broader leadership restructuring.
Why it matters: Though not a marketer by title, St. Jacques oversaw marketing, innovation, and sales strategy during a period of significant category pressure. Her responsibilities will be redistributed internally, with no direct replacement named. The shuffle shows how the legacy beer brand is rethinking marketing as consumer habits shift and sales slide. – Rebecca Stewart
Charisse Hughes, Kellanova
What changed? Kellanova’s chief growth officer (CGO) Charisse Hughes, is leaving the company on Dec. 24 following Mars’ acquisition of Kellanova. A company spokesperson declined to say who will direct the marketing initiatives for Kellanova’s brands following Hughes’ departure.
Why it matters: Like many businesses, Kellanova continues to battle through numerous external factors, like consumers spending less or trading down to cheaper, private-label brands. In an October earnings release, CEO Steve Cahillane acknowledged this “cyclical downturn,” but noted that Kellanova had beat its own expectations due to a growth strategy based on “innovation, productivity, and emerging markets expansion, notably noodles in Africa.” Analysts and investors will be watching the business and its brands closely now that the Mars integration is complete. – Rebecca Stewart
Biggest Moves
Joon Silverstein, Coach
