Megan Imbres, Peloton
What changed? In June, Megan Imbres became Peloton’s fourth CMO since 2020. The former Apple, Amazon, and Netflix exec replaced Lauren Weinberg, who left in April after the marketing and comms functions were split.
Why it matters: Peloton has had a challenging few years, but in Q3 it surprised Wall Street by posting a profit despite falling subscriber numbers and a 37% cut to its marketing budget. We’ve not seen a tentpole creative campaign from Imbres yet, but 2026 might be the year. – Rebecca Stewart
Nicole Hubbard Graham, Nike
What changed? Nike reorganized its consumer, product, and brand leadership department into three distinct areas: consumer and sport, marketing, and product creation. As part of that reshuffle, CMO Nicole Hubbard Graham added evp to her title, charged with leading storytelling for the Nike, Jordan, and Converse brands.
Why it matters: Hubbard Graham is part of the team racing to turn around Nike’s business after years of sluggish sales and heated competition from upstarts like On and Hoka. After leading Nike’s return to the Super Bowl in Feb. 2025, she took an even bigger risk. In September, Nike reimagined its “Just Do It” slogan as “Why Do It?” to reach Gen Z, marking one of its most significant brand campaigns in years. –Brittaney Kiefer
Jon Halvorson, Tylenol
