The school not only had a presence on Rosenqvist’s car and helmet during the race, but the brand also debuted a two-minute national commercial during Fox’s broadcast of the event.
The university’s personal sponsorship with Rosenqvist will continue next year even as he leaves Meyer Shank Racing to join the Arrow McLaren team.
Braden described the ongoing partnership with Rosenqvist as “authentic.” Likewise, Rosenqvist said the sponsorship is “just a very natural and easy relationship to have.”
“Our ambition is to continue doing what we’re doing,” Rosenqvist said. “The sky’s the limit.”
