The demand-side platform Viant launched a partnership with Ad Fontes Media on Wednesday that will let advertisers target connected TV news inventory based on content-level reliability and political bias scores, the companies told ADWEEK.
The integration, which is live now in the Viant platform, is the first of its kind on CTV, according to the companies.
The product applies Ad Fontes Media’s reliability-and-bias framework to individual news shows running across CTV publishers, allowing buyers to identify and bid on programming that meets their quality thresholds rather than relying on broader app-level or domain-level signals.
“We’ve been working on trying to get advertisers to advertise more in news for years now,” said Vanessa Otero, founder and CEO of Ad Fontes Media.
