Agency Leaders Reclaiming the Narrative

America post Staff
14 Min Read

Heather Larimer
Executive Creative Director, Orchard Creative

Content queen: Heather Larimer was behind two heartwarming holiday spots for Etsy, a Rover campaign that put pets front and center in the family unit, as well as the “Calling All Thrillionaires” earworm released as part of FanDuel Casino’s new platform. 

Ladies first: Outside of her output, Larimer is highly regarded for being a champion of women in the workplace: At Orchard, she coaches them to trust their instincts, bring their full selves to work, and use their emotional intelligence for the creative good. 

Many talents: Larimer, who holds an MFA in creative writing from the University of Washington, is also an author, musician, and founder of Blumesday, a literary holiday honoring renowned YA author Judy Blume.

Kellyn Blount & Greg Hunter
Executive Creative Directors, Preacher

What happens in Vegas: Blount and Hunter have a long history with their agency Preacher, and were its first-ever creative director team until 2021 before taking the ECD reins. Last year, they reintroduced The Venetian Resort Las Vegas with a revamped logo and branding in the “Viva Las Venice” campaign, marrying Italian finery with Vegas flash. 

Happy anniversary: For Xfinity’s “Be the Best at Watching Sports” campaign, they reunited Vince Vaughn, Owen Wilson, and director David Dobkins for their first collaboration since Wedding Crashers 20 years prior. The duo also teamed up with Topo Chico for the drink’s 130th birthday, nabbing an Academy Award-winning cinematographer to pair the classic sparkling drink with legendary folklore. 

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