Kirsty Hathaway
Executive Creative Director, Joan Creative
Casting call: The U.K.-based creative brought eBay back to the forefront of people’s minds by launching a creator program, The Cast, which led with authenticity and storytelling from more than 20 influencers. The launch garnered 55 million impressions and lifts in fashion revenue.
Use your imagination: Hathaway also led British sex toy brand Ann Summers—the team behind the original Rabbit vibrator—into a new era with its “Life Is Foreplay” campaign, which ditched models for suggestive imagery so that viewers could come up with their own ideas of sexy. She took that same cheekiness to changing German hygiene habits with an OOH campaign for Bidetlity.
Lauren Fisher
SVP of Creative at ROS Labs, Religion of Sports
Level up: A two-time Emmy winner, Lauren Fisher is known for taking viewers inside the arena alongside the GOATs. At Religion of Sports, she fleshed out the creative studio, incorporating animation, live‑action, motion design, visual effects, branding, and emergent technologies like AI and AR.
Play ball: Last year, she recruited Ben Affleck, Matt Damon and other baseball superfans for the ESPN three-part original Believers: Boston Red Sox. She also directed The Fastest Six Weeks in Sports, the inaugural project from the “Next Is Now” women’s sports anthology slate for Roku, and a campaign with tennis ace Coco Gauff for Naked Juice.
Ly Nguyen
Chief Creative Officer, Movement
Changing the game: As the child of Vietnamese refugees, Ly Nguyen often felt marginalized by the industry and sought to change the culture. She’s now leading the agency and bringing along others as a mentor for organizations like Asians in Advertising.
Beauty, wellness, and… taxes? After winning the e.l.f. Cosmetics business in 2025, Nguyen launched the brand on Pinterest, building the extension from scratch and launching an AI-powered “color e.l.f.nalysis” to help shoppers choose products. She also managed logistics for “Ease Intuit,” the software company’s financial wellness retreat at Joshua Tree, which netted 14 million views across TikTok and Instagram—and won silver at the Global Influencer Marketing Awards.
