Every World Cup Ad Ranked by EDO’s TV Outcomes
The 2026 World Cup has come to an end, and now it’s time to find out which ads scored big.
TV data and measurement company EDO has calculated the effectiveness of every ad during the World Cup and has shared the results with ADWEEK. The ads are ranked by EDO’s TV Outcomes Score, which measures the impact of every ad during the entire FIFA World Cup tournament (June 11-July 19, 2026)—across English and Spanish language broadcasts—based on the immediate consumer engagements most predictive of future sales. Ads on this list are ranked by TV Outcomes, which calculates how much more engagement they drove than the average ad during the World Cup.
For example, a score of 1,000 means the ad drove 10 times (1,000/100) as much consumer engagement compared to the average ad during the World Cup. By measuring these proven, investment-grade ad engagement signals at a granular level, EDO’s TV Outcomes Score shows which World Cup ads were most effective at driving consumers closer to purchase—based on outcomes, not opinions. You can find even more detailed World Cup ad performance data at edo.com/worldcup. (Photo: Koji Watanabe/Getty Images)
The Best Of the Best
EDO Outcome Score
#1
Kalshi
Dentist ft. Timothée Chalamet :30
Entertainment and Recreation ELTV
#2
Oura Ring
World’s Smallest Ring (US Soccer) :30
Consumer Electronics ELTV
#3
AT&T Home Internet
Knock on the Block :30
Internet and Telecommunications ELTV
#4
Adidas
Backyard Legends – Local Crew ft. Timothée Chalamet, Lamine Yamal, Jude Bellingham, Trinity Rodman :30
Clothing and Accessories ELTV
#5
Toyota
Endurance is What We Do :30 SL
Automotive SLTV
All the Rest
Filter by category to quickly view the results that matter most to you.
#6
Meta
Consumer Electronics ELTV
Meta Glasses by Kylie
#7
YouTube TV
Entertainment and Recreation ELTV
Don’t Settle for Meh ft. Zlatan Ibrahimovic, Jason & Kylie Kelce :30
#8
Verizon Wireless
Internet and Telecommunications ELTV
Menace Mobile ft Mike Myers, Rob Lowe, Seth Green :30
#9
Adidas
Clothing and Accessories ELTV
Backyard Legends – Three Legends ft. Timothée Chalamet, Lamine Yamal, Jude Bellingham, Trinity Rodman :30
#10
Universal Pictures
Entertainment and Recreation ELTV
The Odyssey (2026)
#11
Starlink
Internet and Telecommunications ELTV
Starklink ft. Arthur C. Clarke :30
#12
KFC
Restaurants ELTV
Bucket List ($10 Buckets) :15
#13
Universal Pictures
Entertainment and Recreation ELTV
The Odyssey (2026)
#14
Airbnb
Travel ELTV
Did You Know? (FIFA Sponsor) :30
#15
Ford
Automotive SLTV
Ready Set Ford – World Cup :30 SL
#16
The Home Depot
Retail ELTV
Build it Like Beckham – Backyard ft David Beckham (FIFA Sponsor) :30
#17
Starbucks
Restaurants ELTV
Let’s Go! – No Cup Like It :15
#18
Nutella
Food and Beverage ELTV
Your Partner in Snacktime :15
#19
Nike
Clothing and Accessories ELTV
Rip The Script (Watch Now) :30
#20
Universal Pictures
Entertainment and Recreation ELTV
The Odyssey (2026)
#21
American Express
Financial Services ELTV
B2C Travel Omni World’s Best Anthem :30
#22
Universal Pictures
Entertainment and Recreation ELTV
The Odyssey (2026)
#23
The Home Depot
Retail ELTV
Build it Like Beckham – Backyard ft David Beckham (FIFA Sponsor) V2 :30
#24
The Home Depot
Retail SLTV
Build it Like Beckham ft David Beckham (FIFA Sponsor) :30 SL
#25
Ford
Automotive SLTV
Ready Set Ford – World Cup V2 :30 SL
#26
New Balance
Clothing and Accessories ELTV
26 Global Football Group :15
#27
Universal Pictures
Entertainment and Recreation ELTV
The Odyssey (2026)
#28
McDonald’s
Restaurants ELTV
World Cup Meal – Fry Burger ft Santiago Gimenez and Alphonso Davies (FIFA Sponsor) :15
#29
Adidas
Clothing and Accessories SLTV
Backyard Legends – Invincible ft. Lionel Messi, Bad Bunny :30
#30
McDonald’s
Restaurants SLTV
World Cup Cups ft. David Beckham :30 SL
#31
McDonald’s
Restaurants SLTV
World Cup Cups :30 SL
#32
McDonald’s
Restaurants SLTV
World Cup Meal – Chant (FIFA Sponsor) :30 SL
#33
Jeep
Automotive ELTV
Make This the Summer Event (Grand Cherokee Offer) :30
#34
Kalshi
Entertainment and Recreation ELTV
Hands ft. Luka Modrić (Spanish Subtitles) :30
#35
Verizon Wireless
Internet and Telecommunications SLTV
Office Simplicity Plan :30 SL
#36
Burger King
Restaurants SLTV
Love or Whopper? :15 SL
#37
Walmart
Retail ELTV
Unexpected Guests of Any Size ft Walton Goggins :30
#38
Walmart
Retail ELTV
Watch Party ft Walton Goggins (Express Delivery) :30
#39
Walmart
Retail SLTV
Summer Fiesta (ft. Stephanie Beatriz, Express Delivery) :30 SL
#40
Nike
Clothing and Accessories ELTV
Rip The Script (Watch Now) :60
#41
Airbnb
Travel SLTV
Did You Know? (FIFA Sponsor) :15 SL
#42
Universal Pictures
Entertainment and Recreation SLTV
The Odyssey (2026)
#43
Wells Fargo
Financial Services ELTV
Scarves ft. Christian Pulisic :30
#44
Volkswagen
Automotive ELTV
2026 Tiguan – Drive Like Somebody (1.9% APR or $2500 Bonus, Blue Car) :30
#45
Total Wireless
Internet and Telecommunications ELTV
Carlos – World Cup (4 Free 5G Phones) :30
#46
Internet and Telecommunications ELTV
WhatsApp x Bukayo Saka :30
#47
Coca-Cola
Food and Beverage ELTV
Drink in the World Cup :30
#48
Universal Pictures
Entertainment and Recreation ELTV
The Odyssey (2026)
#49
Lowe’s
Retail ELTV
Goat Status feat. Lionel Messi :30
#50
Walmart
Retail SLTV
Summer Fiesta (ft. Stephanie Beatriz, Express Delivery) :15 SL
#51
RAM
Automotive ELTV
In Loud We Trust ft Dana White – UFC Freedom 250 Sponsor (New Endcard) :15
#52
DraftKings
Entertainment and Recreation SLTV
La Corona Es Tuya (Bet $5 Get $200 Bonus) :30 SL
#53
Universal Pictures
Entertainment and Recreation ELTV
The Odyssey (2026)
#54
Kalshi
Entertainment and Recreation ELTV
I’m From Greece ft. Giannis Antetokounmpo :30
#55
Walmart
Retail SLTV
Back to School is Back ft. Stephanie Beatriz :15 SL
#56
Kalshi
Entertainment and Recreation ELTV
Jumping ft. Timothée Chalamet :15
#57
Indeed
Business and Legal ELTV
Jobs Need People
#58
Walmart
Retail ELTV
Boy Band (Deals June 22-28) :15
#59
Kalshi
Entertainment and Recreation SLTV
Predictions ft. José Mourinho (Spanish Subtitles) (English) SL :30
#60
Universal Pictures
Entertainment and Recreation ELTV
The Odyssey (2026)
#61
Kalshi
Entertainment and Recreation ELTV
Predictions ft. José Mourinho (Spanish Subtitles) :30
#62
Coca-Cola
Food and Beverage ELTV
Drink in the World Cup – Announcer :30
#63
Sonic Drive-In
Restaurants ELTV
Get Everything :15
#64
Zillow
Home ELTV
Someday Starts Today – June 11th (Attic) :15
#65
Apple
Consumer Electronics SLTV
Street Dance – Music :30 SL
#66
McDonald’s
Restaurants ELTV
World Cup Meal – Playing Soccer ft Ronaldinho Gaucho (FIFA Sponsor) :15
#67
American Express
Financial Services ELTV
B2C Entertainment Olivia Rodrigo Anthem :30
#68
Lowe’s
Retail ELTV
My Lowe’s Rewards & My Lowe’s Pro Rewards – Deliveries –
#69
Walmart
Retail SLTV
Straight to the House (ft. Stephanie Beatriz, Home Delivery) :30 SL
#70
T-Mobile Wireless
Internet and Telecommunications ELTV
Go Grande ft. Zoe Saldana (iPhone 17 Pro No Trade In Needed) :30
#71
Kalshi
Entertainment and Recreation ELTV
Piano ft. Timothée Chalamet :15
#72
Apple iPhone
Consumer Electronics SLTV
Online Data Trackers :30 SL
#73
Volkswagen
Automotive ELTV
2026 Atlas: Soccer Dad (Atlas 1.9% APR, $3500 Bonus) :30
#74
McDonald’s
Restaurants SLTV
World Cup Cups – Meal Deal ft. David Beckham :30 SL
#75
Lenovo
Consumer Electronics ELTV
Maximum David
#76
Universal Pictures
Entertainment and Recreation SLTV
The Odyssey (2026)
#77
McDonald’s
Restaurants ELTV
World Cup Meal – Bench ft Ronaldinho Gaucho (FIFA Sponsor) :15
#78
Coors Light
Food and Beverage ELTV
Gaoool ft Andres Cantor :30
#79
T-Mobile Wireless
Internet and Telecommunications ELTV
Go Grande ft. Zoe Saldana (iPhone 17 Pro No Trade In Needed) :15
#80
Modelo
Food and Beverage ELTV
The Cerveza for Futbol – Living Room :30
#81
Modelo
Food and Beverage ELTV
The Cerveza for Futbol – Sports Bar :30
#82
Buffalo Wild Wings
Restaurants SLTV
He Likes the Spice :15 SL
#83
Nike
Clothing and Accessories ELTV
Meditation Mode :15
#84
Internet and Telecommunications ELTV
Teen Accounts :30
#85
DraftKings
Entertainment and Recreation SLTV
DraftKings en Espanol V3 (Bet $5 Get $200 Bonus) :30
#86
The Home Depot
Retail ELTV
Build it Like Beckham – Backyard ft David Beckham (FIFA Sponsor) :30
#87
Wayfair
Retail ELTV
2026 Fourth of July Clearance :30
#88
Universal Pictures
Entertainment and Recreation ELTV
The Odyssey (2026)
#89
American Express
Financial Services ELTV
B2C Travel World’s Best Spain :30
#90
Lexus
Automotive SLTV
2026 IS – Take the Wheel :30 SL
#91
Universal Pictures
Entertainment and Recreation ELTV
Minions & Monsters
#92
Jeep
Automotive ELTV
George Washingtons’ Wrangler :60
#93
Lowe’s
Retail ELTV
Goat Status feat. Lionel Messi :15
#94
Universal Pictures
Entertainment and Recreation ELTV
The Odyssey (2026)
#95
Bank of America
Financial Services ELTV
Red Crowns :30
#96
Nike
Clothing and Accessories ELTV
Rip The Script :30
#97
Universal Pictures
Entertainment and Recreation SLTV
The Odyssey (2026)
#98
Walmart
Retail ELTV
Watch Party (ft. Stephanie Beatriz, Express Delivery) :30
#99
HBO Max
Entertainment and Recreation ELTV
House of the Dragon
#100
The Home Depot
Retail ELTV
Make Every Gathering Worth Cheering for – 4th of July Savings (FIFA Sponsor) :15
#101
American Express
Financial Services ELTV
B2C Travel World’s Best Mexico :30
#102
Dick’s Sporting Goods
Retail ELTV
Where it All Kicks Off (World Cup, ft. Lamine Yamal, Messi) :30
#103
Hyundai
Automotive ELTV
Next Starts Now ft. Da’Vian Kimbrough, Stella Spitzer, Kauan Basile, & Kahlil Mitchell (World Cup Partner) :30
#104
McDonald’s
Restaurants ELTV
World Cup Meal :30
#105
Walmart
Retail ELTV
Back to School is Back ft Walton Goggins :30
#106
Popeyes Louisiana Kitchen
Restaurants SLTV
Big News (Bigger & Better) :15 SL
#107
DraftKings
Entertainment and Recreation SLTV
World Cup: Everything Changes in This Phase (Bet $5 Get $200 Bonus) :30 SL
#108
Casamigos
Food and Beverage ELTV
2026 FIFA World Cup: Let’s Be Frenemies
#109
Marriott
Travel ELTV
For Fans Everywhere (World Cup) :30
#110
Taco Bell
Restaurants ELTV
The Star of the Show :15
#111
McDonald’s
Restaurants ELTV
World Cup Meal – Drive Thru Got Me ft David Beckham (FIFA Sponsor) :15
#112
Dick’s Sporting Goods
Retail ELTV
Where it All Kicks Off (World Cup ft. Messi) :15
#113
Stella Artois
Food and Beverage ELTV
A Taste Worth More ft David Beckham :15
#114
Michelob Ultra
Food and Beverage ELTV
The Superior Match ft. Lionel Messi, Christian Pulisic, Billy Bob Thornton (FIFA World Cup 2026) :15
#115
Wells Fargo
Financial Services ELTV
Be a 2%er: Foul ft. Christian Pulisic :30
#116
Taco Bell
Restaurants ELTV
Supreme Selection :15
#117
YouTube TV
Entertainment and Recreation ELTV
Don’t Settle for Meh ft. Zlatan Ibrahimoviƒá, Jason & Kylie Kelce V2 :15
#118
Jeep
Automotive ELTV
The Original Superheroes – Marvel Captain America – America 250 :30
#119
Wayfair
Retail ELTV
Feels Like Family :15
#120
Jeep
Automotive ELTV
Make This the Summer Event (Wrangler Offer) :30
#121
Kia
Automotive ELTV
Telluride Turbo-Hybrid – Companion (World Cup Partner) :30
#122
Bank of America
Financial Services ELTV
Soccer at School ft. David Beckham :30
#123
Modelo
Food and Beverage SLTV
The Cerveza for Futbol – Cooler :30 SL
#124
Wendy’s
Restaurants ELTV
The Minions are coming to Wendy’s :15
#125
Arby’s
Restaurants ELTV
Cheesesteak – Rude to Talk with Your Mouth Full :15
#126
Burger King
Restaurants SLTV
Love or Whopper? (Fries End Card) :15 SL
#127
Volkswagen
Automotive SLTV
2026 Atlas: Official SUV Partner of US Soccer :30 SL
#128
Metro by T-Mobile
Internet and Telecommunications ELTV
What’s Her Deal – Sports Arena (Galaxy A17 for $0) :15
#129
Universal Pictures
Entertainment and Recreation SLTV
Minions & Monsters
#130
Indeed
Business and Legal ELTV
Feeling Seen
#131
American Express
Financial Services ELTV
B2C Dining V3 :30
#132
Chipotle Mexican Grill
Restaurants ELTV
Summer Is Back :15
#133
Jeep
Automotive ELTV
Make This the Summer Event – I Can (2026 Wrangler 4-Door 0% APR or $3000 Bonus) :30
#134
McDonald’s
Restaurants SLTV
World Cup Meal – Stuck (FIFA Sponsor) :15 SL
#135
State Farm
Insurance SLTV
Coach State Farm :30 SL
#136
Subway
Restaurants SLTV
Moana Movie Meal Deal :15
#137
Volkswagen
Automotive SLTV
2026 Tiguan – Around the Block :15 SL
#138
T-Mobile Internet
Internet and Telecommunications ELTV
Spooky ($35 per Month. Doordash) ft. Zach Braff and Donald Faison :30
#139
Domino’s Pizza
Restaurants SLTV
Domino’s Best Deal Ever :15 SL
#140
Bud Light
Food and Beverage SLTV
What A Set-up ft Payton Manning (English) :15 SL
#141
YouTube TV
Entertainment and Recreation ELTV
Don’t Settle for Meh ft. Zlatan Ibrahimoviƒá, Jason & Kylie Kelce :15
#142
McDonald’s
Restaurants SLTV
The FIFA World Cup Meal Deal :30 SL
#143
DoorDash
Restaurants ELTV
Deliver Us To Fútbol – FIFA World Cup 2026 :30
#144
American Express
Financial Services ELTV
B2C Travel World’s Best France :30
#145
Bank of America
Financial Services ELTV
Ask it ft. David Beckham :30
#146
Burger King
Restaurants SLTV
Love or Whopper? :30 SL
#147
Budweiser
Food and Beverage ELTV
This Bud’s For U.S. – Ticker Tape :15
#148
McDonald’s
Restaurants ELTV
World Cup Meal – Playing Soccer ft Ronaldinho Gaucho (FIFA Sponsor) V2 – End Card FIFA Mean Deal :15
#149
Universal Pictures
Entertainment and Recreation ELTV
Minions & Monsters
#150
Chili’s
Restaurants SLTV
3 For Me: Super Big :15 SL
#151
Meta AI
Consumer Electronics ELTV
Meta Glasses – Play :30
#152
Lowe’s
Retail ELTV
Roll Out the Upgrades :30
#153
McDonald’s
Restaurants ELTV
Under $3 Menu :15
#154
Walmart
Retail SLTV
Back to School is Back ft. Stephanie Beatriz :30 SL
#155
Xfinity
Internet and Telecommunications SLTV
World Cup: Everybody’s Coming – Fiber-Powered Gig WiFi with Peacock :30 SL
#156
Duracell
Home ELTV
Duracell x Messi Reboot
#157
Adidas
Clothing and Accessories ELTV
Backyard Legends – Invincible ft. Lionel Messi, Bad Bunny :30 SL
#158
DoorDash
Restaurants ELTV
Deliver Us To Fútbol – FIFA World Cup 2026 V2 :30
#159
Universal Pictures
Entertainment and Recreation ELTV
The Odyssey (2026)
#160
Casamigos
Food and Beverage ELTV
2026 FIFA World Cup: Let’s Be Frenemies
#161
Universal Pictures
Entertainment and Recreation ELTV
One Night Only
#162
Toyota
Automotive SLTV
2026 RAV4: Serious Fun :30 SL
#163
Allstate
Insurance ELTV
Mayhem – Delivery Robot :30
#164
DraftKings
Entertainment and Recreation SLTV
Goooooooal! ft. Javier Hernandez (Bet $5 Get 200 Bonus) SL :30
#165
GMC
Automotive SLTV
2026 Sierra – There Are Trucks And… (0% APR) :30
#166
Taco Bell
Restaurants ELTV
Peak Luxury :30
#167
Universal Pictures
Entertainment and Recreation SLTV
Minions & Monsters
#168
Intuit QuickBooks
Financial Services ELTV
Outdo it with Intuit QuickBooks – Tooth Fairy
#169
McDonald’s
Restaurants SLTV
World Cup Meal – Drive Thru (FIFA Sponsor) :15 SL
#170
The Home Depot
Retail ELTV
Father’s Day (Thru Jun 24) (FIFA Sponsor) :15
#171
Walt Disney Studios Motion Pictures
Entertainment and Recreation SLTV
Moana (2026)
#172
Dick’s Sporting Goods
Retail ELTV
Where it All Kicks Off (World Cup, ft. Lamine Yamal) :30
#173
The Home Depot
Retail SLTV
Build it Like Beckham ft David Beckham (FIFA Sponsor) :15 SL
#174
Hershey’s
Food and Beverage ELTV
The Pride of Hershey ft. Christian Pulisic :60
#175
Coca-Cola
Food and Beverage ELTV
Drink in the World Cup :15
#176
Universal Pictures
Entertainment and Recreation ELTV
One Night Only
#177
Verizon Wireless
Internet and Telecommunications ELTV
Menace Mobile ft Mike Myers, Rob Lowe, Seth Green :60
#178
Universal Pictures
Entertainment and Recreation ELTV
The Odyssey (2026)
#179
Coca-Cola
Food and Beverage ELTV
Drink in the World Cup – Announcer :15
#180
American Express
Financial Services ELTV
B2C Travel World’s Best England :30
#181
McDonald’s
Restaurants SLTV
World Cup Meal – Stuck (FIFA Sponsor) V2 Meal Deal :15 SL
#182
McDonald’s
Restaurants ELTV
World Cup Meal – Fry Burger ft Santiago Gimenez and Alphonso Davies (FIFA Sponsor) V2 – End Card FIFA Mean Deal :15
#183
Wayfair
Retail ELTV
An Easy Replacement feat. Charles Barkley :15
#184
FanDuel
Entertainment and Recreation ELTV
World Cup: Norway ft Luis Guzman (Get $350 When You Bet $5 for 7 Days) :30
#185
Michelob Ultra
Food and Beverage ELTV
The Superior Match – Hallway Challenge ft. Lionel Messi and Billy Bob Thornton (FIFA World Cup 2026) :15
#186
Volkswagen
Automotive ELTV
2026 Atlas – Recommended by Consumer Reports (0.9%/60, $3500 Bonus) (US Soccer Sponsor) :30
#187
Nike
Clothing and Accessories ELTV
Zlatan Knows Best ft Zlatan Ibrahimovic :30
#188
Kalshi
Entertainment and Recreation ELTV SLTV
Predictions’ Featuring José Mourinho
#189
McDonald’s
Restaurants SLTV
World Cup Meal – Argentina (FIFA Sponsor) :15 SL
#190
Dick’s Sporting Goods
Retail ELTV
Where it All Kicks Off (World Cup, ft. Lamine Yamal) :15
#191
Subaru
Automotive SLTV
Crosstrek Wilderness – Push Your Limits (1.9% APR) :30 SL
#192
Bank of America
Financial Services ELTV
New Baby (FIFA Sponsor) :30
#193
Adidas
Clothing and Accessories ELTV
Backyard Legends – Legit ft. Timothée Chalamet, Lamine Yamal, Jude Bellingham, Trinity Rodman :30
#194
Universal Pictures
Entertainment and Recreation ELTV
The Odyssey (2026)
#195
Warner Bros. Pictures
Entertainment and Recreation ELTV
Digger
#196
Dairy Queen
Restaurants ELTV
Blizzard Upgrade :15
#197
Starbucks
Restaurants ELTV
The Magic of Coffee :15
#198
Michelob Ultra
Food and Beverage ELTV
Lobby Nutmeg ft. Lionel Messi, Guillermo Ochoa, Christian Pulisic (FIFA World Cup 2026) :15
#199
Foundayo
Pharmaceutical ELTV
Weight Management ‘Talk About It’ Double Pill – No More Than $50 :60
#200
Zillow
Home ELTV
Someday Starts Today – June 11th (Today is the Day) :15
#201
Chevrolet
Automotive ELTV
Heartbeat (0% Int/5 Yrs + No Payments Until After Labor Day) :30
#202
Verizon Wireless
Internet and Telecommunications ELTV
David Beckham VIP (Once in a Lifetime) :30
#203
Cafe Bustelo
Food and Beverage ELTV
Game Face
#204
DraftKings
Entertainment and Recreation SLTV
Play Responsibly – Know When to Fold ‘Em <
#205
Toyota
Automotive SLTV
All-Electric Family: bZ, C-HR, Woodland :30 SL
