Charlotte Frank & Elizabeth Swartz
ACDs, nice&frank
Welcome to New York: If you’ve been clocking the down home marketing around Nathan’s Famous, it’s the work of Charlotte Frank and Elizabeth Swartz. They penned the tagline “100% Beef. 100% New York,” and continue to make Nathan’s synonymous with the city. Most recently, they linked up with the subway system for “Follow the (F)rank Line,” directing riders to the brand’s birthplace of Coney Island with a simple mustard squiggle.
Code switch: Their first work at nice&frank pivoted the tone of viral olive oil brand Graza to the “Seriously Serious” science that goes into its range of products, translating laboratory facts into approachable stories that spark public interest.
Frans Ahlberg & Aron Ramstedt
Assistant Creative Directors, Ogilvy
Paired up: Ogilvy ACDs Frans Ahlberg and Aron Ramstedt learned early that they work better together as a team. Perhaps it’s their shared history: The duo started out in the restaurant business and still view their work with the same priorities that helped them thrive in the customer service space: creativity, problem-solving, craft, and presentation. Among their hits: CeraVe’s Michael Cera Super Bowl campaign.
So fresh and so clean: When sneakerheads were riled up about Nike’s Dirty Triple White Air Force 1s, designed to get cleaner the more they were worn, Ahlberg and Ramstedt got Dove Men soap into the conversation by having influencer Cam Wilder clean his dirty shoes for their “Care Force One” campaign.
