Alex Naghavi
Creative Director, Block
Moving with intent: While some creatives raced to adopt AI, Block creative director Alex Naghavi experimented to keep craft and emotion at the center. It’s this quality of not resisting new tools but instead using them with intention that’s made her one of the most visible women shaping how AI, storytelling, and design mesh.
AI artist: In 2025, Naghavi founded Seamless Studio, a prompt-free AI platform for designers, and was the creative director behind AI mental wellness app Dala. She built the image-to-video tool Railbound to transform photographer Mike Brodie’s work into a broadly awarded documentary, was one of 10 artists accepted to Google’s first AI artist incubator Flow Sessions, and won the People’s Choice Award in Runway’s Gen:48 film festival.
Lifting up: Naghavi advocates for women and non-binary creatives in tech and design circles. In 2025, she launched a sponsorship-mentorship initiative offering funding, one-on-one coaching, and access to her global network to support underrepresented voices in creative technology.
Andres Silva Bello
ACD & Design Director, R/GA
Craft-work: The Jordan brand is synonymous with basketball, but there’s no resting on laurels for R/GA’s Andres Silva Bello. To launch Air Jordan 40, he reimagined the brand’s homepage as a portal into the Jordan brand universe rather than just a commerce site. He blended storytelling, cultural programming, and got in on live moments such as the global 1-on-1 tournament The One to build an experience that kept people coming back.
Changing perspectives: Bello guided the launch PayPal+, the fintech brand’s loyalty program, by developing the visual branding, product messaging, and overall digital experience that’s meant to feel lifestyle-driven rather than transactional. He was also key to developing Nike’s Mavn performance line for teen girls, building the archetype of The Mavn and messaging around softness, sport obsession, and exclusivity.
