Not just funny: Their powerful AdCouncil and Opportunity@Work PSA, “Tear the Paper Ceiling,” tackled degree discrimination by advocating for alternatively educated candidates.
Greer Hiltabidle
Social Content Director, 72andSunny
Out of a funk: In 2020, Brooklynite Greer Hiltabidle was depressed (like most of us). She started posting cooking videos to TikTok, a project that went to the next level after finding Julia Child’s cookbook on the street.
Melting hearts: Six years later, the project has grown into Butter Girl, a line of unique flavored butters that Hiltabidle successfully Kickstarted in March. The entire experience has seen them rise through the agency social ranks, from content creative at Ogilvy to social director at 72andSunny. Her breakout projects include Google tie-ins with Bridgerton and TikTok superstar Kristy Sarah.
Talia Rapp & Jess Bass
VPs & Creative Directors, McCann NY
Cleaning up: Sometimes to break through, you have to play dirty. And few things are dirtier than 18 blowout-prone babies sitting on almost $500,000 worth of items for an hour. Talia Rapp and Jess Bass of McCann NY came up with the “Expensive Sh*t” campaign for Huggies, creating the most entertaining diaper demonstration of all time.
Lucky number: Rapp and Bass wrote an ode to the number four to launch the rebrand of the New York Lottery’s Quick Draw, which has winning numbers every four minutes. It’s now the best-performing Quick Draw in the country, and has earned the duo further business with the state lottery.
