Scott Horlbeck & Joaquin Sabarots
ACD Team, Anomaly LA
Team spirit: The powerhouse duo behind some of Anomaly’s biggest work of 2025 did it not by applying a set method but reading the brief closely—then getting between the lines. For Hoka, their global “Together We Fly Higher” campaign celebrated the power of community to bring out each member’s potential, earning a Gold and three Silver Clios.
Sports savvy: By recruiting NFL players as bodyguards for Visa cardholders in “Pocket Protection,” the campaign got an extension into the postseason. They were also the duo responsible for the singing toilets in Liquid I.V. ‘s first Super Bowl commercial, “Take a Look.” Look for their next act for Visa during the FIFA World Cup.
Shakyra Moore
Senior Copywriter, Virtue Worldwide
You’re my Soda Thought: Poppi needed to pop off at Super Bowl 60. Enter Shakyra (Shak to her team) Moore, whose work on the prebiotic soda brand’s “Soda Thoughts” campaign brought creators Jake Shane, Alix Earle, and Rob Rausch to the show. The result was a metric-topping spectacle that drove record sell-through and elevated the brand right before its big acquisition by PepsiCo.
But that’s not all: Moore’s ability to connect brands with the right audiences came in clutch with the launch of mushroom coffee maker Ryze’s “Ryze & Shine” platform. She also tackled the eggflation crisis with MGA Entertainment through the viral shoppable music video “EGG$$$$$” with young rap phenom Nova Starr.
