Matias Cachiquis & Alec Plourde
Senior Creatives, Art Gut Miami
The odd couple: One is from Argentina and loves fútbol, the other hails from Oklahoma and prefers football. One saves every file and the other prefers inbox zero. But for senior creatives Matias Cachiquis and Alec Plourde, it’s the friction that fuels their ideas. The pair, two of Art Gut Miami’s longest-tenured creatives, have shaped some of the agency’s most culturally relevant work.
Snack attack: Whether it’s getting naked to enjoy a treat (“The Renaissance of Snacking” for Simply NKD Doritos and Cheetos), burning gleeful marshmallows alive (“Love ’Em to Death” for Jet-Puffed), or a simple declaration hailing a new pope (“Pope Yes” for Popeyes) that raked in $16 million in earned media, Cachiquis and Plourde’s ambition creates buzzworthy moments.
Michelle Meng & Karishma Wadia
Art Director & Copywriter, Dentsu Creative Canada
In control: As the lead creative team for “Honda in Canada,” art director Michelle Meng and her copywriter Karishma Wadia crafted a social-first love letter to the brand starring real Honda owners.
Still growing: When LePage Pro Support wanted to bridge a generational divide between retiring pros and new tradespeople, Meng and Wadia delivered “Building Stronger Bonds.” Their fully integrated campaign won a gold and two silver Strategy Awards in 2025, with the client signing them on for its upcoming 150th anniversary celebration.
Rising up: Wadia immigrated to Canada in 2019 from India, making English her third language. In 2025, she became the first Canadian creative honored with a Cannes Lions Creative Academy scholarship.
Michelle Sylvest
Copywriter, TBWA\Chiat\Day New York
Dropping bars: In less than four years, Michelle Sylvest has risen to be one of TBWA’s most trusted creatives who shows up with levity and curiosity. She led the disruption workshop with the Arizona Cardinals C-suite to get the “18 Bars” campaign made, marking the first time an NFL team dropped its schedule on Apple Music and Spotify—through a diss track performed by linebacker Mack Wilson.
